Free Adwords Pay Per Click Guide for Download

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Exact vs. Broad Matching

Exact match will only show for search results where the user searched specifically for your keyword phrase, and only your keyword phrase.

Phrase match will show when your exact phrase appears anywhere within the search query with the words in the same order.

Google and Yahoo! may show broad match ads when people search for synonyms of your keywords, or if your keywords appear in the search in any order your ads will display.

If you are new to pay per click you may want to use exact match until you get a feel for pay per click advertising, unless you are using broad match for keyword mining.

related topic Free Adwords Pay Per Click Guide for Download

What is Pay-Per-Click Advertising?

Since you are going to be an affiliate you are probably wondering what your main role
is? How is it possible to send traffic to a merchant website and get paid commissions on sales that you help generate?

There are a number of ways to generate traffic, but the fastest way to get results is to pay for advertising. When you visit www.google.com and do a search, you will most likely see a list of boxes on the right hand side of the screen. These boxes are called sponsored links, and advertisers are paying Google to put their ads there. There isn’t a set cost to have an ad placed, as your cost depends on how many people click on your ad.

When a web surfer does a search and clicks on a sponsored listing, it costs the advertiser money. How much? It depends on how much they are bidding on the term that the surfer typed into the Google search box as well as other factors that we will speak about in this guide.

So what do sponsored links have to do with you, the affiliate? As an affiliate it is your
responsibility to get people to visit the merchant site. Advertising in Google is a great way to do this.

Enter the world of Pay-Per-Click advertising (PPC). You sign up with Google Adwords (their advertising network), and create ads that will be shown in the Google search results. You will only pay Google when someone clicks on your ad. Hence why this type of advertising is called Pay-Per-Click.

related topic Free Adwords Pay Per Click Guide for Download

How is it Possible to Make Money Online?

Affiliate Marketing has been around for years, but recently it has caught the eye of many people. People like yourself and us! We want to make some money from the comfort of our homes, perhaps just make a little bit extra that could help make paying the bills a bit easier. Affiliate Marketing is a growing occupation as many people are taking it up full time. Many of these marketers are making thousands of dollars a year advertising products online for companies who pay them every time a sale is generated.

The concept is not unlike any regular job, you go to work and make the company that you work for money. It is exactly the same, but with Affiliate Marketing you are your own boss, you get to choose your own hours, and work as much (or as little) as you want to. The fact of the matter is that the structure of Affiliate Marketing is not much different than a typical job. Your office is the internet, and you can do whatever your mind will allow you to! Opportunities are everywhere, and the amount of money you can make is endless.

Affiliate Marketing is the method of promoting a website, product, or service, where the affiliate is rewarded financially for each visitor, subscriber or customer that is provided because of their advertising efforts.

When a visitor clicks on an affiliate link at your site or through your ad and subsequently makes a purchase from the merchant that you are promoting, you receive a commission based on the amount of the sale, a referral fee, or a pay-for- click fee. This is a win/win situation for both the affiliate and the merchant as it allows the affiliate to make generous commissions strictly by promoting a product . This allows the company to potentially have thousands of people promoting their product and they only have to pay their affiliates if they make a sale.

Use Creativity to Lower Cost and Increase Conversion Rates

Keyword Selection
The way to choose a term is to think creatively. Try to imagine what your user may type into the search engine to find what you are selling. You may even want to bid on terms which exist in a question format. Think of your target audience. Maybe these terms are problems that people have. Perhaps these people do not even know your product exists.

Writing Headlines
Some of the most competitive ads in the world are magazine covers in a checkout isle. You may want to glance through a few magazines covers and table of contents to find ways to write headlines and ads that pull sales.

Place Keywords in Your Ads
Many search engines highlight the words in ads that match the users query. Placing the search term in the ad will help your ad stick out more and improve your click through rate.

Bid on Current Events & Buzz Words
Often times my cheapest and highest converting ads are for industry buzz words that nobody else bid on. The phrase “Nigritude Ultramarine” (from the SEO competition) has sold multiple copies of this ebook. In addition it has introduced hundreds of visitors to my site at 8 cents per click.

Start with a Verb
You may be able to significantly increase your clickthrough rate if you start your ad copy with a powerful active verb.

Additional Conversion Tips
Many times it is not worth it to list at the top spot. Frequently trying to list at the top will cause bid wars with ego bidders. Usually listing a bit lower will improve the return on investment since you have less compulsive clickers and a lower bid price. In addition as people scroll down the ad list they do a better job of showing user intent. They do a better job of prequalifying themselves for the purchase.

If you make the ads sound compelling to the reader, you can improve your click through rate to where you get more traffic than the top ad does anyway. Try to solve a problem, show a benefit, or offer a solution to their problems.

Link to a Landing Page
Link into the exact page of your site you want visitors to see and not to your home
page. By channeling all your traffic through the home page you may be telling a person that you do not care about them, and making it harder for them to convert into a sale. You may even consider adding a special page to your site that is made exclusively for that pay per click program. By linking directly into it from the ads you make it very easy to track ROI.

related topic Free Adwords Pay Per Click Guide for Download

What is Bid Jamming ?

In some niche markets there will only be a couple people who place exceptional value on ultra qualified leads. For example, a Chicago DUI attorney may bid much higher for the term 'Chicago DUI attorney' than a general nationwide firm would. If there are only a couple competitors in a market, it is not uncommon for the top few bids to be $5 or $10 while the rest of them are around 25 cents or less.

For example, if they bid $10 you can bid a max bid of $9.99. If the third placed person is only bidding 25 cents your clicks will cost you 26 cents each while ensuring your competitor pays a full $10 per click.

Of course you want to monitor your accounts closely if you are using aggressive bidding techniques or bid jamming people. Some competitors will be stupid and let you take their lunch money. Others may be smart and re adjust their bids to bid jam you. Some will go so far as click fraud, so you need to watch your account closely if you are bidding aggressively in competitive markets.

The easiest Way to Create Articles – Public Domain!

There are many webmasters that find writing articles for their site to be a very tedious task. Many people who need to write articles also procrastinate as much as they can to delay the amount of writing they need to do. Many people dread writing articles because they find researching for the topic and writing down original materials will be too taxing on them.

You need to have your creative juices flowing and simply downloading an article would be plagiarism or tantamount to stealing, not exactly. Have you ever heard about public domain? These are articles written down by many authors that have declared their works to be public domain, which means anybody can use it for whatever purpose they want.

While most authors would prefer to copyright their work for their rights, there are also a number who doesn’t mind sharing their work. Public domain articles are not owned by anybody and can be used and abused by anyone. The writers have waived their rights to their works and it is out there for the public to make use of.

You can use public domain articles in helping you write your articles. With the public domain articles you can simply edit them to your own style and rewrite them as you please to make it suitable for your needs. All the ideas are there already and its just a matter of finding the write article with the topic or subject you need.

This is probably the easiest way to write articles. You don’t need to scour around the library or the internet for hours for information and start an article from scratch. For webmasters who are looking for articles to fill their site and to generate a high ranking for their website in search engine results, they can just modify the article by infusing keywords and keyword phrases related to their site.

A webmaster or website operator do not risk any chance of getting sued for copyright infringement because they are public domain, once again meaning that anybody can use it. Writing articles by using public domain wont require as much work as writing one from scratch would. You save a lot of time also.

One good factor in using public domain articles for your site or for any project is that you save a lot of money. You dismiss the need to hire experienced and seasoned writers that some website operators use to write their articles. While a single five hundred worded article would only set you down 10 to 15 dollars, this cost will drastically increase when you need hundreds of articles to fill the needs of your site.

For those who needs articles to generate newsletters or an e-zine, public domain articles will be very beneficial. You do not need to count on your contributors or pay writers to write down articles for your newsletter or e-zine. You can fill all the pages without any cost or the worry of being sued and sought after by the writers. You can simply copy the articles and place them on your newsletter and e-zine.

Public domain articles are a virtual untapped resource that many people fail to realize the true value. The power of articles, keywords and keyword phrases have been deemed invaluable these past few years for many internet based businesses and sites that want to rank high in search engine results.

The number of article and content writers have grown significantly due to the rise in the demand for articles. As newer and newer topics and subjects have arisen, there are many demands for new articles to be written. An industry has been formed and this is a worldwide demand.

Public domain articles have given a great alternative for those who are cash strapped as well as do not have the time nor the skills to do their articles for themselves.

Searching for public domain articles is as easy as 1 – 2 – 3. You can search for them in search engines and do searches in many directories for the topic or subject that you need. Read them and simpy copy paste them to a word processing program and simply edit them to suit your needs.

related topic Get Top 10 Rankings on Google and Yahoo!

Lose Money Before You Start Making Money In Pay Per Click

Most clicks end up being failures. Even if you have a 30% conversion rate that means that 7 out of 10 clicks did nothing for you. When you dip your toes into the pay per click market there stands a good chance you will lose money before you start making money. The main reasons are:

You need to learn how the systems work, learning:

• what terms are important and what ones are not.
• how to target the ads
• how to write the ad copy
• how to bid and what terms are overpriced
  

You are competing against the best accounts.

• Some competing advertisers may have other intangible assets which give them an unfair advantage.
• If you are brand new your competitors have more experience than you do.
• Some ad campaigns have been fine tuned for months or years.

Search engines try to sell the concept of pay per click marketing saying that it is so targeted that everyone makes money, but in the real world that is not how things work. Some markets are competitive and will require learning, sound strategy, and tracking.

related topic Free Adwords Pay Per Click Guide for Download

The Real World of Pay Per Click

Pay per click search engines can give you instant traffic and allow you to test new business models in real time. The pay per click market is competitive though. It is worth spending an extensive period of time learning how to
write and target ads, tracking your competitors, and doing deep keyword research before jumping in.

Metrics Based Marketing
PPC search engines provide a highly trackable marketing medium. Frequently
people begin marketing without any idea as to the approximate value of a click. If you do not set up a value range and track the results you have no way to distinguish good marketing from bad marketing.

To know the value of a click you need to decide what the goal of your marketing is. If you are just branding then you should expect to lose money and tracking may not be that important.

If you are using pay per click search engines for direct product marketing you need to know how much each click is worth.

Typical Conversion Rates
Lead generation sites typically have a conversion rate around 10 to 12%, but can go
as high as 30% + if they are properly targeted and exceptionally appealing to visitors. Since little investment is needed to arrive at your website and so many others are just a click away selling stuff the web has a conversion rate similar to direct mail advertising. High ticket items have a lower conversion rate and unique cheap items tend to have higher conversion rates. Many stores find typical conversion rates might be anywhere from .3 to 4%.

related topic Free Adwords Pay Per Click Guide for Download

How To Grab Your Readers Attention With Your Subject

The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there.

An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail. But that doesn’t mean that all of those who subscribe read them at all. Many lists have been built due to an attachment with free software or for a promotional discount and such. Some are not really interested in receiving e-mails from companies and just treat them as waste of cyberspace and delete or trash them without so mush as opening the e-mail and scanning them.

You can change all that. While forwarding an email message is relatively after producing your newsletter. Getting people to open them is not as easy. You don’t want to waste all the time and effort used in making the newsletters, you want people to read them and have their interests piqued. Interested enough to go to your website and look around and most especially purchased and acquire your products or services.

One of the numerous ways you can tempt or persuade your subscriber is by providing a well thought out and well written subject. The subject of an email is what is often referred to when a person or a recipient of an email decides whether he or she wants to open or read an e-mail. The subject could easily be regarded as one of the most important aspect of your promotional e-mail.

Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.

A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your reader’s attention right away.

There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, “How to” , “tips”, “Guides to”, Methods in and others like that.

You can also put your subject in a question form. These may include questions like, “Are you sick and tired of your job?” Or “Is your boss always on your case?” Try to stay on the topic that pertains to your site so that you’ll know that your subscribers have signed up because they are interested in that topic. This form of subject is very effective because they reach out to your recipients emotions. When they have read the question on your subject, their mind starts answering the question already.

You can also use a subject that commands your reader. Statements such as “Act now and get this once in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one year”. This type of subject deals with the benefits your company provides with your product and services.

You may also use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject, “Announcing the new engine that uses no gasoline, It runs on water”. This creates curiosity with the reader and will lead them to open the mail and read on.