Lose Money Before You Start Making Money In Pay Per Click

Most clicks end up being failures. Even if you have a 30% conversion rate that means that 7 out of 10 clicks did nothing for you. When you dip your toes into the pay per click market there stands a good chance you will lose money before you start making money. The main reasons are:

You need to learn how the systems work, learning:

• what terms are important and what ones are not.
• how to target the ads
• how to write the ad copy
• how to bid and what terms are overpriced
  

You are competing against the best accounts.

• Some competing advertisers may have other intangible assets which give them an unfair advantage.
• If you are brand new your competitors have more experience than you do.
• Some ad campaigns have been fine tuned for months or years.

Search engines try to sell the concept of pay per click marketing saying that it is so targeted that everyone makes money, but in the real world that is not how things work. Some markets are competitive and will require learning, sound strategy, and tracking.

related topic Free Adwords Pay Per Click Guide for Download